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Influence communications

Intervening when understanding the players, the balance of power and the environment is decisive. We mobilise the stakeholders who matter, within a value-creating network. We organise dialogue with influence players. To build controlled relationships, we clarify the role our clients intend to play in their ecosystem, and we strengthen their positioning and their image. We identify the factors that accelerate and support their business model.

Your project depends on a decision, a balance of power or a reputation? SHIGAN organises dialogue with influence players, in Paris and internationally.

You already know what you need: call 06 07 11 27 76 or write to us.

This is for you if

  • You lead a government body and need to explain your policy and your reputation abroad.
  • Your project depends on a public decision, and you must make your position known.
  • You want to open or repair a dialogue with government institutions.
  • You carry a sensitive project that needs the backing of several stakeholders.

What we do

  • Stakeholder analysis
  • Institutional mapping
  • Public affairs
  • Influence strategy
  • Coalition strategy
  • Intermediation
  • Influence communications
  • Support to executives
  • Sensitive political environments

Dialogue with institutions

We organise the dialogue between your organisation and public institutions, from the first contact to the follow-up of decisions.

Government relations

We organise the dialogue between your organisation and government institutions.

Business relations

We connect the economic players who matter for your project.

Make a position heard

We carry your position to those who decide, through dialogue, the media and events.

Influence communication

We build your voice and image with decision-makers, opinion-makers and the media.

Influence events

We design events that bring together the players you want to convince.

Influence vehicles

We create and run structures that carry a position in the public debate.

Government reputation

We run reputation and risk management campaigns for governments, in their countries and abroad.

Our method

  1. Analyse the environment and map the players.
  2. Clarify the role you intend to play and your positioning.
  3. Organise the dialogue with the players who count.

Each engagement adapts these steps to the file, its actors and its timetable. We agree the role of each party and the expected deliverables at the first conversation.

Expected results

  • A map of decision-makers and stakeholders.
  • A clear position and arguments.
  • Sustained dialogue with institutions and the people who count.
  • A reading of decisions and their effects.

Examples of situations we have handled

Restoring the conditions for dialogue around a strategic hydroelectric project in Central Africa

Support to the executive of a group developing a major hydroelectric project in Central Africa, facing strong reputational challenge and the mobilisation of many stakeholders. SHIGAN built and rolled out an integrated strategy combining mapping of players and power relationships, influence communications, media relations in Africa and Europe, the executive's public speaking and the creation of spaces for dialogue with stakeholders. The aim: re-establish the facts, reposition the project in its economic, social and environmental context, bring forward credible relays and recreate the conditions for dialogue with institutional, diplomatic, economic and civil society players.

Bringing a sensitive economic issue into the European media space

Support to a leading player in the Caucasus wine and spirits sector, facing the reputational and commercial consequences of a suspicion of cross-border fraud over the origin of spirits exported to Europe. SHIGAN designed an influence strategy combining analysis of the circuits and the players, identification and support of investigative journalists, media relations in France and Europe, content production and monitoring of reactions and counter-narratives. The work brought the subject into the European public debate, notably in a major French spirits-producing region, and made a complex file intelligible to the media and to institutional stakeholders.

Supporting the modernisation of a sovereign airspace in Africa

'Support to an international operator working with an African state on the modernisation, securing and recovery of control of its sovereign airspace. SHIGAN helped build an influence strategy combining positioning, messages, stakeholder mapping, institutional relations and communication with authorities, airlines and international sector bodies. The challenge was to make the concrete benefits of the project understood (safety, transparency, efficiency, public revenue and economic development) while anticipating the political and institutional resistance that comes with a transformation touching national sovereignty. The strategy relied on operational evidence, credible relays and tangible results rather than an abstract technological discourse.'

Carrying a press freedom issue from Ukraine into the European public space

Support to a collective of Ukrainian journalists facing the closure of several national media, in a particularly sensitive political and geopolitical context. SHIGAN designed and coordinated a European strategy combining reframing of the debate, stakeholder mapping, production of an independent legal expertise, media relations, mobilisation of experts and civil society organisations, public events and outreach to European institutional players. The programme was deployed in several capitals, notably Paris, Brussels, Berlin and London, with the aim of allowing journalists and legal experts to carry the subject themselves in the European debate on media freedom and pluralism.

Clients we have worked with

  • Kipay
  • GIZ
  • Bolero

Frequently asked questions

What are public affairs?

Public affairs is the management of relations between an organisation and public decision-makers, institutions and the actors who influence a public decision. It covers monitoring, stakeholder mapping, positioning and dialogue.

What is government relations?

Government relations is the ongoing dialogue with institutions and their representatives: presenting a position, understanding their constraints, building common ground and following decisions.

What does SHIGAN do?

SHIGAN clarifies the role you want to play, maps the actors and decisions, prepares arguments and leads dialogue with the people who count. We work from strategic advice to operations.

Do you work with governments?

SHIGAN advises governments, institutions and companies on sensitive issues and reputation. Each engagement is framed by the applicable rules and by the client's own obligations.

Do you work in Brussels?

SHIGAN works in France and internationally, with partner firms depending on the file. Engagements with the EU institutions are considered case by case.

Let's talk about your situation

A first conversation is enough to know whether this engagement matches what you are looking for.

Contact us
Emergency contact06 07 11 27 76