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Strategic communications in Arabic-speaking Africa

SHIGAN supports governments, institutions and companies in Arabic-speaking Africa: the Maghreb, Egypt, Sudan and the Horn of Africa. We run reputation and government-relations campaigns with a local political reading and trusted relays.

SHIGAN advises governments and companies in Arabic-speaking Africa on reputation, risk management and government relations.

You already know what you need: call 06 07 11 27 76 or write to us.

This is for you if

These are the situations our clients most often bring to us.

  • You lead a company or an institution in Arabic-speaking Africa and need your position to be heard.
  • You are preparing a sensitive project that depends on several stakeholders.
  • You face a reputation risk that crosses borders.
  • You need local relays able to work in Arabic and French.

Reputation and risk management

We analyse the actors, perceptions and risks, then build a reputation strategy suited to the local context.

Government relations

We organise dialogue with public decision-makers, institutions and the people who matter to your project.

Influence communications

We build the messages, narratives and relays that make your position heard in public debate.

Our network

The firm draws on a network of experts. Each works on assignments as they arise, with the same confidentiality and the same local knowledge.

No profile has been published for this region yet. The full network remains available. Meet the network

Meet the network

Our method

  1. 01Read the actorsUnderstand the actors, their positions and the tipping points.
  2. 02Decide the sequenceChoose the objective, the margins and the order of decisions.
  3. 03Support deliveryPrepare the messages, the relays and the exit from the crisis.

We work from Paris with local relays. Every engagement starts with an analysis of the context and the actors, followed by a proposal covering method, team and timetable. We adapt the approach to the country, the working languages and the client's constraints.

The Maghreb, Egypt, Sudan and the Horn of Africa are not a single bloc. We distinguish national arenas, regional dynamics and the people who genuinely influence the file.

Expected results

  • A clear reading of local actors and power relations.
  • A reputation strategy adapted to the country and its stakeholders.
  • Messages and relays your teams can use on the ground, in Arabic and French.
  • A campaign coordinated between the country, France and Europe.

Frequently asked questions

Why does SHIGAN work in Arabic-speaking Africa?

Because governments, companies and institutions there run sensitive projects that require a sharp reading of actors and controlled communications. SHIGAN supports its clients with local relays.

Which working languages do you use?

Arabic, French and English. Documents and conversations are produced in the language of the client and their counterparts.

Do you work with local partners?

Yes, when the engagement requires it. The firm brings in relays chosen for their knowledge of the ground, with the client's agreement.

How do you protect confidentiality?

Engagements are governed by confidentiality obligations. Client names and sensitive information are published only with written consent.

Let's talk about your situation

A first conversation is enough to know whether this engagement matches what you are looking for.

Contact us
Emergency contact06 07 11 27 76