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Strategic communications in Africa

SHIGAN runs reputation, risk and government relations campaigns for governments, institutions and companies in Africa. We work with a focus on French-speaking markets, from Paris and with local partners, in the client's country and, when needed, in France and Europe.

SHIGAN runs reputation and risk management campaigns for clients in Africa, from Paris. Government relations and influence communication.

You already know what you need: call 06 07 11 27 76 or write to us.

This is for you if

These are the situations our clients most often bring to us.

  • You lead a government body or a company in Africa and need to be heard in France or Europe.
  • You face a reputation or risk issue that crosses borders.
  • You prepare a sensitive project that needs the backing of several stakeholders.
  • You need local relays to run a campaign in several countries.

Reputation and risk management campaigns

We design and run campaigns for our clients in their own countries and, when needed, in France and Europe.

Government relations

We organise the dialogue between our clients and government institutions, and help them explain their position to the people who count.

Influence and public debate

We build messages, narratives and relays to make a position heard in the public debate.

Our network

The firm draws on a network of experts. Each works on assignments as they arise, with the same confidentiality and the same local knowledge.

No profile has been published for this region yet. The full network remains available. Meet the network

Meet the network

Our method

  1. 01Read the actorsUnderstand the actors, their positions and the tipping points.
  2. 02Decide the sequenceChoose the objective, the margins and the order of decisions.
  3. 03Support deliveryPrepare the messages, the relays and the exit from the crisis.

We work with a Paris-based team and local partners. Each engagement starts with an analysis of the context and the actors, followed by a proposal covering method, team and timetable. We adapt the approach to the country, the working languages and the client's constraints.

Expected results

  • A clear reading of local actors and power relations.
  • A reputation strategy adapted to the country and its stakeholders.
  • Messages and relays that your teams can use on the ground.
  • A campaign coordinated between the country, France and Europe.

Frequently asked questions

Where does SHIGAN work in Africa?

SHIGAN works with governments, institutions and companies in Africa, with a focus on French-speaking markets and local partners.

Which services do you provide?

Reputation and risk management, government relations, influence communication and executive advice.

Do you name your clients?

Only with written consent. Otherwise, work is described anonymously: sector, context and type of engagement.

How do you work locally?

We combine a Paris-based team with local partners and, when needed, a presence in the client's country.

Let's talk about your situation

A first conversation is enough to know whether this engagement matches what you are looking for.

Contact us
Emergency contact06 07 11 27 76