Context
The Ministry of Justice faces very high-exposure public speaking: major criminal cases, child protection, sexual violence, drug trafficking, abduction alerts, judicial failures or challenges to the institution. Every word can have institutional, legal and political consequences.
Our role
We prepare the ministry's judges, senior officials and spokespeople to face the media on these subjects. Beyond standard media training, the sessions start from real situations or crisis scenarios with a strong emotional and media charge.
What we did
- Analyse the media environment and the legal frame of each statement.
- Define the positioning, the messages and the red lines.
- Work on hostile questions through interview simulations and debriefings.
- Support spokespeople over time, for a precise, human and controlled voice.